Product Concepts

Product Concepts

Forty years ago a man born Ralph Lifschitz, better known as Ralph Lauren produced a product that is known worldwide to all people called Ralph Lauren. He took a collection of ties and built it into something that no one could of expected. Ralph Lauren has always provided his customers with quality products, from clothes, accessories, fragrances to home products. Year after year they have always given most of they're loyal customers things they want with the quality of their product. Lauren's marketing has always caught people's eye for years, because its product is always eye catching. 

With their vivid colors and style, even the products from years before are still a want by many consumers. Ralph Lauren always releases a teddy bear collection, that was a high seller in the 90's because of Ralph Lauren faithful. His Ralph Lauren Polo line is focuses more on people of all ages because it is the first line he created. So it's based more an American style even though there are some European cuts. While his other lines are mostly based for men & women, so most of Lauren's marketing is fixed on a mixed crowd old enough to wear the RL products. No one would ever question the quality of their product because it has always had the reputation for top quality. Most people who own Ralph Lauren products, can attest that the products they do own have survived for years because of the quailty of the material. They're products will always dominate for years and years to come because they are more of an everyday lifestyle compared to other clothing lines and their products. Others will always come and go but Ralph Lauren will always last because its product is a necessity and not a want.