Sales Promotion and Personal Selling

Sales Promotion and Personal Selling

Ralph Lauren offers many different sales promotions, if you purchase items online if you spend over $195 you get free shipping. Which in tell makes you spend even more money without even leaving the house. Think about it they are saving you the trip of either driving or riding the train to one of its many locations.With e-commerce sales at Ralph Lauren growing annually by 30%, the apparel manufacturer and retailer has a big appetite to take on more international expansion.

For the fiscal year ending March 31, Ralph Lauren reported: Web sales grew 30% to around $479.9 million from 369 million. Total sales increased 17% to 3.24 billion from 2.77 billion for the fiscal year of 2011. Comparable-store sales increased 14%, net income increased year over year 20% to 681 million from 567.6 million. The web accounted for 14.8% of total sales compared to the 13.3% for the fiscal year of 2011.

Ralph Lauren uses the web, text, catalogs & flyers to let all of its customers know of all new items that come out for whatever season. They also let you know about items that have gone on sale from the previous seasons clothing line or other merchandise. Ralph Lauren knows that they're customers value good deals & try to make sure that everyone is aware whether it a holiday sale of just for being a long time customer.