Ralph Lauren is the world's most successful fashion designer, selling clothing and luxury goods worth around $12 billion a year at retail.The secret to its 40 year success has been careful control of the Ralph Lauren and Polo trademarks, but above all an unrivalled understanding of the multiple strands that make up classic American style.In fact, Ralph Lauren's biggest challenge by far is to broaden its audience, especially in Europe and Asia, where there is still a preference for homegrown designers.
Ralph Lauren has used The New York Times for a lot of they're advertising and have had a long standing partnership with them just for those needs . A regular in the print paper, on the website, and increasingly in mobile as well, it’s proven willing to follow its media partner into uncharted waters and to spend big on premium digital ad space. Ralph Lauren’s advertising images have changed from a country club lifestyle image to urban/hip the company has adjusted to the changing of times. They're clothing line is used different sports which they are the official line used for the US Open & even the Summer and Winter Olympics.
Between TV, radio, internet & prints Ralph Lauren definitely spends a lot of money in advertising to try to reach out to many of they're customers. They even used a music group called "Silhouettes" to expand they're advertising to a larger market of people to promote they're new line on YouTube. It just shows that Ralph Lauren goes to any length to sell they merchandise and continue to be a trendsetter in fashion.
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