Ralph Lauren has been managing and developing products for over 40 years now, and he continues to create new lines every few years. His latest lines have been Rugby & Denim and Supply. Clothing lines like RLX was lauched in 2008, Ralph Lauren has always provided the necessary products that consumers want and need. He has broaded his horizions tapping more into the younger crowd or better known as Generation X with Rugby. With Rugby it was still classic & preppy but also a little more urban for today's youth. Ralph Lauren has been a trendsetter for most clothing lines because of his longevity in the business, and he will continue to be for years to come.
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