Ralph Lauren started forty years ago as an company that started selling ties, but has grown into something of an American lifestyle across the board. They have always stood for quality products, creating worlds and inviting people into their vision and their dream. Ralph Lauren is one of the true innovators of lifestyle advertisements which told their story and let's customers participate in the lifestyle.
Ralph Lauren targets all over the world, but most of they're base is men. They men from the age range of 16-40 mostly because those are the ones who buy most of they're clothes. They have many locations in the United States and in Europe. How they target most of the people are through magazine ads and news print. By doing this it gives them a wide base to sell their product to and has kept them in the main stream of fashion for years to come.
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