Business Marketing

Ralph Lauren Corporation's design excellence works in concert with its disciplined business approach. They have a flexible integrated business model, which encompasses retail, wholesale and licensing. While staying true to their luxury lifestyle sensibilities and executing their global vision, they seek to expand the Ralph Lauren brand into new markets, countries and shopping environments. The key elements of their strategy is to always continue to build and extend the brand.

Ralph Lauren is one of the world's premier brands, universally recognized and associated with distinct design, luxury and quality. Their integrated approach to advertising and marketing uniquely showcases the world of Ralph Lauren. Retail stores continue to be an important physical extension of its global brand. And the success with their own specialty retail business has given them the confidence to apply their expertise to wholesale business, including merchandise mix, visual presentation and excellent customer service. There is more to come as they expand and extend the Ralph Lauren lifestyle through new products, in new categories and in new parts of the world.

Segmenting and Targeting Markets
Ralph Lauren started forty years ago as an company that started selling ties, but has grown into something of an American lifestyle across the board. They have always stood for quality products, creating worlds and inviting people into their vision and their dream. Ralph Lauren is one of the true innovators of lifestyle advertisements which told their story and let's customers participate in the lifestyle.

Ralph Lauren targets all over the world, but most of they're base is men. They men from the age range of 16-40 mostly because those are the ones who buy most of they're clothes. They have many locations in the United States and in Europe. How they target most of the people are through magazine ads and news print. By doing this it gives them a wide base to sell their product to and has kept them in the main stream of fashion for years to come.